The exploding popularity of CBD and hemp-derived products makes it more important than ever to have an effective digital marketing strategy. However, the industry is heavily regulated and navigating the complex laws can be challenging for marketers.ClientVerge.com

In order to get CBD and hemp-derived products in front of consumers, it’s necessary to create a solid SEO plan. This includes ensuring that keyword phrases are implemented in blog posts, articles, and product descriptions.

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Content marketing is also an excellent way to draw in potential customers. It can be more work-intensive than traditional advertising methods but it’s a great way to reach a target audience that is already interested in your products. By creating relevant and informative content around your products, you can build trust and drive traffic to your website.

It’s important to note that any claims made in your marketing must be backed up with reputable sources. You must never make any medical claims or otherwise advise customers about treating specific diseases or ailments with your product. This is a violation of FDA regulations and can cause serious legal repercussions. In addition, if you’re relying on influencers to promote your product, be sure to clearly disclose their relationship with your brand. For example, you should have a disclaimer that states they are not licensed healthcare professionals and cannot provide medical advice. This is especially true if you are using influencers to promote your dietary supplements.