Company website development encompasses all the work needed to create, design, and make your business’s website functional, engaging, and secure. For many small businesses, your website is the first point of contact with potential customers and employees. To ensure your site provides the best possible ROI, it’s important to entrust its development to a team of professionals with the right experience.

What is the first rule of web design?

Before your developer puts pen to paper (or fingers to keyboard), it’s critical to connect with teams and personnel across your organization to establish the purpose, structure, and navigational flow of your new website. You’ll need to decide which pages you need, how they will be grouped, and what type of content you intend to publish on each. It’s also helpful to seek input from your SEO and/or content strategy teams for their perspective on how to best categorize your page content and what keywords will be most effective in attracting visitors.

Once you’ve established the skeleton of your website, it’s time for the front-end and back-end developers to get to work. Front-end developers will begin by designing your site’s user experience and interface, using a variety of tools like wireframes to give both you and your developer an idea of what each page will look like when it’s complete.

Back-end developers will engineer the underlying functionality of your site, using computer programs to build, organize, and manage your data and website infrastructure. They’ll also establish your website’s logic code, which governs how information is stored and how objects on your site will interact.